National Day offer
Art Business Program for Artists
Six practical sessions to build the professional side of your art practice, from understanding your signature and how you present yourself, to the portfolio, the market, content and rights.
- 6 live sessions on Zoom
- 90 minutes per session
- 9 training hours
- From 14 November 2026 to 23 January 2027
- Each recording available for 7 days
National Day offer until 30 September
Installment payment is available with Tamara at checkout.
Art does not end at making the work.
Building a professional path means knowing how to understand your practice, speak about it, present your work, reach the market, build its presence and protect your rights.
This program brings these together in one path of 6 practical sessions.
Modules
What will you learn?
Building your artistic signature with AI
Discover what recurs in your work and makes it yours, and use artificial intelligence as a tool to read your practice and articulate it more clearly.
You leave withAn initial diagnosis of your artistic signature and a first draft of an artist statement.
About the session
You may have a clear visual style, but an artistic signature runs deeper than the look of the work. In this session we read what recurs in your practice conceptually and technically, then use AI as an analytical mirror that helps you see the patterns present in your work.
Topics 10
- Signature versus style
- The statement comes out of the practice
- The three pillars of a signature
- Two reading lenses: concept and application
- Reading the signatures of Rothko, Kusama and Hirst
- The role of artificial intelligence in analysis
- Reading your work + the mirror prompt
- Drafting the artist statement
- Testing the strength of the statement
- Linking signature and statement to the market
Professional self-presentation for creatives
Build a clear way to present yourself and your practice, and adapt what you say to the person and the situation, naturally and professionally.
You leave withA professional introduction ready in three lengths and a clear way to present your project.
About the session
This session helps you answer clearly when someone asks "what do you do?" and present your practice or project in a way that fits the situation and the person in front of you.
Topics 7
- The four components of a professional introduction
- Adapting to the party
- Delivery and presence
- Three lengths of introduction
- Live practice of the introduction
- Presenting a work or a project
- The mistakes to cut from an introduction
The professional portfolio
Build a Portfolio that serves the purpose you send it for and presents your work clearly and professionally.
You leave withA clear structure for your portfolio and a Checklist ready before sending.
About the session
A portfolio is a deliberate selection that serves a specific party and purpose. In this session you learn how to choose, order, document and present your work so the file serves the opportunity you send it for.
Topics 12
- The purpose of the file: archive or submission
- General file or tailored file
- Selecting the work
- Ordering the work
- Photographing the work
- The data for each work
- Bio, Statement and CV
- Projects, exhibitions and links
- Designing and exporting the file
- Tailoring the file to the party
- The mistakes that make a file look amateur
- Building the structure + a Checklist before sending
Art sales channels
Understand how art sales channels work, what you give and take in each one, and choose what fits your stage.
You leave withA personal sales map and three priority channels.
About the session
Direct sales, galleries, agents and institutional projects each work differently. This session helps you see the map of the market and understand the nature of each channel before you decide where to focus.
Topics 12
- Who sells and who owns the relationship
- The map of sales channels
- Direct sales
- Galleries and exhibitions
- Agents
- Institutions and commissions
- Primary and secondary markets
- What you give and take in each channel
- Commission and Consignment
- Exclusivity, discounts and logistics
- Price consistency across channels
- Choosing three priority channels
Content creation for creatives
Turn what happens inside your practice into continuous content that goes beyond posting the finished work.
You leave withA personal content map and 15 ideas ready to execute.
About the session
The content already exists inside your practice: the work, the process, the research, the story, the opinion and the experience. In this session you learn how to turn these into a content system you can sustain.
Topics 12
- Moving from showing the work to building context
- Content pillars
- The work and the process
- Research and story
- Opinion and teaching
- Turning a work into a story
- Writing the Hook
- Turning one idea into several formats
- The idea bank
- Batch Creation
- Filming while you work
- Building a content map and 15 ideas
Rights and contracts for artists
Understand what you own, what you grant, and what to review before signing contracts and art agreements.
You leave withA practical Checklist to use before signing contracts.
About the session
This session helps you understand the fundamentals of rights and contracts an artist meets when dealing with galleries, commissions, licences or sales agreements.
This session is general professional awareness; specialised legal advice suits individual cases and complex contracts.
Topics 12
- Ownership of the physical work versus copyright
- Moral and economic rights
- What copyright protects
- Selling the work: what transfers
- Licensing and its scope
- The contracts an artist signs
- Art commissions
- Gallery contracts and Consignment
- Exclusivity and use of name and image
- Warning signs in contracts
- A Checklist before signing
- When you need a legal specialist
National Day offer
Build the professional side of your practice as one path.
Installment payment is available with Tamara at checkout.
Audience
Who is this program for?
For artists, designers, visual practitioners and creatives who want to develop the professional side of their practice and build a clearer way of dealing with opportunities, the market and different parties.
Steps
From booking to the session
- 01
Book the program.
- 02
After payment you will find the Zoom link in your order details or invoice.
- 03
We also send the access details to the email used at checkout.
- 04
After each session you get the recording for 7 days.
Testimonials
What participants said
About
About Marya Mayan
An artist, art and cultural consultant and TEDx speaker, working at the intersection of art, the market, culture and contemporary technologies.
Her experience spans working with artists, collectors and cultural bodies, developing art projects and collections, and building practical tools that help creatives understand the professional side of their practice.
FAQ
Questions before booking
Where are the sessions held?
How long is each session?
How many sessions are there?
When does the program start?
How do I get the Zoom link?
What if I cannot find the email?
Are the sessions live?
What if I cannot attend a session live?
How long does the recording stay available?
How do I get the recording?
Who is the program suitable for?
What experience level is it for?
How much does the program cost?
Is installment payment available?
Does the program include practical exercises?
Can I ask questions during the sessions?
Is the rights and contracts session legal advice?
National Day offer
Start building the professional side of your practice.
Save 804 SAR · until 30 September 2026
Installment payment is available with Tamara at checkout.